{"id":748,"date":"2016-01-22T05:43:23","date_gmt":"2016-01-22T05:43:23","guid":{"rendered":"http:\/\/consulting.stylemixthemes.com\/?p=748"},"modified":"2023-06-22T08:55:04","modified_gmt":"2023-06-22T08:55:04","slug":"marketingtempicovid19","status":"publish","type":"post","link":"https:\/\/www.compliancenetwork.it\/index.php\/2016\/01\/22\/marketingtempicovid19\/","title":{"rendered":"Il marketing ai tempi del Covid 19"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"748\" class=\"elementor elementor-748\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48bf4e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48bf4e7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48bfbff\" data-id=\"48bfbff\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c01d7 elementor-widget elementor-widget-vc_custom_heading\" data-id=\"48c01d7\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading no_stripe consulting_heading_font  text_align_left\" ><h2 style=\"text-align: left;font-weight:700\" class=\"consulting-custom-title\">Il marketing ai tempi del Covid 19<\/h2><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c06b7 elementor-widget elementor-widget-stm_post_details\" data-id=\"48c06b7\" data-element_type=\"widget\" data-widget_type=\"stm_post_details.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_details_wr  consulting_elementor_post_details\">\n    \n<div class=\"stm_post_info\">\n\t<div class=\"stm_post_details clearfix\">\n\t\t<ul class=\"clearfix\">\n\t\t\t<li class=\"post_date\">\n\t\t\t\t<i class=\"fa fa fa-clock-o\"><\/i>\n\t\t\t\tGennaio 22, 2016\t\t\t<\/li>\n\t\t\t<li class=\"post_by\">Posted by:\t\t\t\t<span>Stefanopl<\/span>\n\t\t\t<\/li>\n\t\t\t<li class=\"post_cat\">Categoria:\t\t\t\t<span>Funding trends, Uncategorized<\/span>\n\t\t\t<\/li>\n\t\t<\/ul>\n\t\t<div class=\"comments_num\">\n\t\t\t<a href=\"https:\/\/www.compliancenetwork.it\/index.php\/2016\/01\/22\/marketingtempicovid19\/#respond\"><i class=\"fa fa-comment-o\"><\/i>Nessun commento <\/a>\n\t\t<\/div>\n\t<\/div>\n\t\t\t<div class=\"post_thumbnail\">\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"422\" src=\"https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2016\/01\/digital-marketing-covid-19.jpg\" class=\"attachment-consulting-image-1110x550-croped size-consulting-image-1110x550-croped wp-post-image\" alt=\"\" srcset=\"https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2016\/01\/digital-marketing-covid-19.jpg 750w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2016\/01\/digital-marketing-covid-19-400x225.jpg 400w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2016\/01\/digital-marketing-covid-19-300x169.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t<\/div>\n\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c07c0 elementor-widget elementor-widget-text-editor\" data-id=\"48c07c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"line-height: 26px; font-size: 14px;\">L\u2019 emergenza sanitaria in atto ha drasticamente modificato il comportamento dei consumatori. Con la limitazione del contatto fisico, la chiusura delle attivit\u00e0 e l\u2019incremento delle vendite online, l\u2019utilizzo dei canali digitali assume un\u2019importanza cruciale anche per la piccola impresa che, fino a un mese fa, basava le sue strategie di vendita sul contatto diretto con il cliente.<\/p>\n<p style=\"line-height: 26px; font-size: 14px;\">Le imprese, per sopravvivere a questo periodo complicato e soprattutto per poter ripartire al meglio quando tutto sar\u00e0 finito, non possono allora che prenderne atto ed agire di conseguenza.<\/p>\n<p style=\"line-height: 26px; font-size: 14px;\">Per aiutare le aziende ad adottare la giusta strategia, nella consapevolezza che la tecnologia assume un ruolo sempre pi\u00f9 fondamentale, ecco una lista di semplici consigli per gestire la relazione con i clienti nella maniera pi\u00f9 efficace ed efficiente possibile.<\/p>\n<p style=\"line-height: 26px; font-size: 14px;\">Albert Einstein diceva che una crisi porta progressi, poich\u00e9 fa emergere creativit\u00e0, inventiva e grandi strategie. Cos\u00ec le imprese di oggi, nonostante il periodo critico che stiamo vivendo, possono far emergere tutto il loro potenziale e la loro capacit\u00e0 di innovarsi e adattarsi costantemente al cambiamento dell\u2019ambiente circostante. In questo modo sar\u00e0 possibile riscoprirsi pi\u00f9 forti e sempre pi\u00f9 competitivi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c0aa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c0aa0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48c1156\" data-id=\"48c1156\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c17a4 elementor-widget elementor-widget-text-editor\" data-id=\"48c17a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"margin-bottom: 15px;\"><span style=\"font-weight: 600; font-family: Montserrat;\">Sfrutta al meglio gli strumenti gratuiti offerti da internet<\/span><br style=\"font-family: Montserrat;\" \/><span style=\"font-family: Montserrat;\">Tramite piattaforme come Facebook o Instagram promuovi gratuitamente la tua attivit\u00e0 per raggiungere i clienti sui canali su cui sono effettivamente presenti. In questo modo sar\u00e0 pi\u00f9 semplice e veloce organizzare consegne online.<\/span><\/li>\n<li style=\"margin-bottom: 15px; font-family: Montserrat;\">Per le attivit\u00e0 di ristorazione e somministrazione di alimenti e bevande pu\u00f2 rivelarsi estremamente utile l\u2019utilizzo di canali come Just Eat e Deliveroo che, tramite una semplice App, consentono di organizzare e gestire le consegne a domicilio. Nello specifico, con le App di food delivery, mediante il pagamento di una piccola commissione su ogni transazione, sar\u00e0 possibile dotarsi di uno strumento che permette una pi\u00f9 celere ricezione degli ordini. Alcune di queste piattaforme mettono a disposizione del ristorante anche i fattorini che consegneranno al cliente l\u2019ordine effettuato in totale autonomia.<\/li>\n<li style=\"margin-bottom: 15px; font-family: Montserrat;\">Per le attivit\u00e0 come palestre, associazioni sportive ecc. pu\u00f2 essere molto efficace l\u2019organizzazione di corsi online. Il tutto si pu\u00f2 svolgere o tramite la creazione di un canale YouTube o utilizzando le dirette streaming sui social come Instagram e Facebook. Nell\u2019ultimo periodo infatti, c\u2019\u00e8 stato un notevole incremento di persone che, per combattere la noia della quarantena e tenersi in forma, hanno deciso di seguire un piano di allenamento a distanza, facendo conseguire a personal trainer e fitness influencer il doppio dei ricavi che ottenevano prima dello scoppio della pandemia.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-48c1b9e\" data-id=\"48c1b9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c2097 elementor-widget elementor-widget-text-editor\" data-id=\"48c2097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li style=\"margin-bottom: 15px;\"><strong>Higher business values:<\/strong><br \/><span style=\"font-size: 13px;\">The link between profits and business value means that the moment a corporation creates a new sustainable level of profit, the business value is adjusted accordingly.<\/span><\/li>\n<li style=\"margin-bottom: 15px;\"><strong>Lower staff turnover:<\/strong><br \/><span style=\"font-size: 13px;\">This, combined with the culture that must exist for innovation and creativity to flourish, means that new employees will be attracted to the organization.<\/span><\/li>\n<li style=\"font-family: Montserrat;\"><span style=\"font-weight: 600;\">Comunicazione<\/span><br style=\"margin-bottom: 0px;\" \/>se non puoi comunicare personalmente con il cliente, i mezzi a disposizione sono molteplici. Crea video,dirette live e post in cui puoi coinvolgere il pubblico nell\u2019interazione. Pubblica contenuti efficaci per dimostrare ai tuoi clienti che sei attivo, reattivo e presente. Raggiungi i clienti con il giusto messaggio cercando di avere una frequenza quotidiana nella pubblicazione di contenuti.<\/li>\n<li style=\"font-family: Montserrat;\"><span style=\"font-weight: 600;\">Regola la pressione della comunicazione<\/span><br style=\"margin-bottom: 0px;\" \/>per costruire una relazione solida \u00e8 fondamentale dosare attentamente il numero e la frequenza delle comunicazioni. Sii presente ma con criterio. E\u2019 ancora pi\u00f9 fondamentale farlo in un momento come questo in cui tutti sono, legittimamente, ipersensibili.<\/li>\n<li style=\"font-family: Montserrat;\"><span style=\"font-weight: 600;\">Studia attentamente dati e numeri<\/span><br style=\"margin-bottom: 0px;\" \/>\u00e8 possibile collegare ai social network, strumenti di analisi come Google Analytics. In questo modo potrai conoscere perfettamente clienti e potenziali clienti e le loro preferenze d\u2019acquisto, ed iniziare cos\u00ec a studiare un piano di vendita anche per il futuro.<\/li>\n<li style=\"font-family: Montserrat;\"><span style=\"font-weight: 600;\">Mantenere l\u2019 empatia<\/span><br style=\"margin-bottom: 0px;\" \/>l\u2019emergenza ha risvegliato lo spirito di solidariet\u00e0 e il senso della comunit\u00e0 in tutti noi. Comunicare richiede quindi ancora pi\u00f9 attenzione ai toni e alle parole che si utilizzano, evitando di causare allarmismi o di dare l\u2019impressione di voler approfittare della tragica situazione che stiamo vivendo.<\/li>\n<li style=\"margin-bottom: 0px; font-family: Montserrat;\"><span style=\"font-weight: 600;\">Continua a coltivare le relazioni per il futuro<\/span><br \/>i clienti fedeli vanno creati, costruendo giorno per giorno una relazione di La costruzione di relazioni solide non deve fermarsi neanche in<br style=\"margin-bottom: 0px;\" \/>tempo di crisi, anche se le attivit\u00e0 sono chiuse o i servizi sospesi. Investire nella fedelt\u00e0 del cliente porta benefici a lungo termine e quando la situazione si calmer\u00e0, i consumatori si ricorderanno di chi \u00e8 stato loro accanto nel momento pi\u00f9 buio.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c23ea elementor-widget elementor-widget-stm_post_bottom\" data-id=\"48c23ea\" data-element_type=\"widget\" data-widget_type=\"stm_post_bottom.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"post_bottom_wr  consulting_elementor_post_bottom_info\">\n    <div class=\"post_bottom media\">\n\t<div class=\"tags media-body\"><a href=\"https:\/\/www.compliancenetwork.it\/index.php\/tag\/401k\/\" rel=\"tag\">401K<\/a> <a href=\"https:\/\/www.compliancenetwork.it\/index.php\/tag\/online-services\/\" rel=\"tag\">online services<\/a> <a 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data-element_type=\"widget\" data-widget_type=\"wp-widget-archives.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class='widget widget_archive'><h5 class=\"widget_title\">Archivi<\/h5>\n\t\t\t<ul>\n\t\t\t\t\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2026\/08\/'>Agosto 2026<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2022\/09\/'>Settembre 2022<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2021\/11\/'>Novembre 2021<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2021\/02\/'>Febbraio 2021<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2019\/12\/'>Dicembre 2019<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2016\/01\/'>Gennaio 2016<\/a><\/li>\n\t<li><a href='https:\/\/www.compliancenetwork.it\/index.php\/2015\/12\/'>Dicembre 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href=\"https:\/\/www.compliancenetwork.it\/index.php\/tag\/themeforest\/\" class=\"tag-cloud-link tag-link-61 tag-link-position-24\" style=\"font-size: 10.863636363636pt;\" aria-label=\"themeforest (2 elementi)\">themeforest<\/a><\/div>\n<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9cd4e elementor-widget elementor-widget-vc_custom_heading\" data-id=\"8f9cd4e\" data-element_type=\"widget\" data-widget_type=\"vc_custom_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\" vc_custom_heading border_base_color consulting_heading_font  text_align_left\" ><div style=\"font-size: 16px;color: #000000;text-align: left;line-height: 16px;font-weight:700\" class=\"consulting-custom-title\">see our gallery\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9d077 elementor-widget elementor-widget-image-gallery\" data-id=\"8f9d077\" 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class=\"attachment-thumbnail size-thumbnail\" alt=\"consulting_placeholder\" srcset=\"https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2020\/04\/placeholder-150x150.gif 150w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2020\/04\/placeholder-300x300.gif 300w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2020\/04\/placeholder-100x100.gif 100w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2020\/04\/placeholder-50x50.gif 50w, https:\/\/www.compliancenetwork.it\/wp-content\/uploads\/2020\/04\/placeholder-320x320.gif 320w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9e22e elementor-widget elementor-widget-wp-widget-text\" data-id=\"8f9e22e\" data-element_type=\"widget\" data-widget_type=\"wp-widget-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<aside class='widget widget_text'>\t\t\t<div class=\"textwidget\"><p><strong>Are your competitors talking about you in their boardrooms? Can every employee articulate your strategy and are they empowered to execute on it?<\/strong><\/p>\n<p>Since Consulting WP&#8217;s founding in 1985, strategy has been our core business. We work with companies in every industry to develop strategies that deliver results.<\/p>\n<\/div>\n\t\t<\/aside>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t    \n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c2c78 third_bg_color elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c2c78\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48c31e5\" data-id=\"48c31e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c35da elementor-widget elementor-widget-vc_cta\" data-id=\"48c35da\" data-element_type=\"widget\" data-widget_type=\"vc_cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"ce_cta ce_cta_60da7c86f601cba8f26564b32632e83e ce_text_left third_bg_color add_button_right btn_align_right btn_button_block_ btn_has_icon btn_has_icon_on_the_right\" id=\"\">\n\t<div class=\"ce_cta__content\">\n\t\t<div class=\"ce_cta__content__header\">\n\t\t\t<h2  class='ce_cta__content__title '>Looking for a First-Class Business Plan Consultant?<\/h2>\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<div class=\"ce_cta__action\">\n\t\t<a\n\t\t\thref=\"#\"\n\t\t\t\t\t\ttarget=\"_self\"\n\t\t\tclass=\"button\n\t\t\t\t\t\">\n\t\t\t<span>get a quote<\/span>\n\t\t\t\t\t\t<i class=\"fa fa-chevron-right\"><\/i>\n\t\t\t\t\t<\/a>\n\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.<\/p>\n","protected":false},"author":1,"featured_media":7027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,1],"tags":[37,52,58],"class_list":["post-748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-funding-trends-de","category-uncategorized","tag-401k","tag-online-services","tag-portfolios"],"_links":{"self":[{"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/posts\/748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/comments?post=748"}],"version-history":[{"count":2,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/posts\/748\/revisions"}],"predecessor-version":[{"id":7029,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/posts\/748\/revisions\/7029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/media\/7027"}],"wp:attachment":[{"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/media?parent=748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/categories?post=748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.compliancenetwork.it\/index.php\/wp-json\/wp\/v2\/tags?post=748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}